Privacy policy

Sensor Innovations processing of personal data

Personal data are pieces of information that can be directly linked to you as an individual, such as your name, email address, and company name. Such information is necessary for us to serve you as a customer.

Purpose of processing

The purpose of our processing of your personal data is to identify you as a customer and fulfill the agreement you have with us. Our processing of personal data is subject to confidentiality. Confidentiality applies not only outside the company but also internally among colleagues and persists even if the employment relationship has ended.

Types of personal data processed

Information processed by Sensor Innovation can be categorized as follows:

  1. Administrative information such as name, phone number, email address, job title, and company.
  2. Information about behavior on our website, such as articles read and areas of interest.

Valid processing grounds:

We only gather information about you to provide you with relevant information you request, to fulfill an agreement we have with you, or because we believe we have a legitimate interest that does not override your privacy rights. If we need to process sensitive personal data to fulfill an agreement with you, we will obtain your consent beforehand. The consent limits the processing to only include the information necessary for Sensor Innovation to fulfill the specific agreement. You can withdraw your consent at any time, and the processing of the relevant personal data will cease.

Disclosure of personal data

Personal data may be disclosed to public authorities if required by statutory reporting obligations or disclosure requirements. Any third parties receiving personal data from us are bound by confidentiality through contractual agreements.


We do not store personal data longer than necessary to fulfill the purpose of processing. If you have a customer relationship with us, personal data about you will be stored.

Right to request access:

You have the right to request access to the information we process about you. You have the right to know the purpose and legal basis for our processing, the information we process about you, recipients or categories of recipients to whom the personal data is disclosed, the storage duration of personal data, and where the information is obtained from.


Right to request correction and deletion:

If you believe that Sensor Innovation has recorded inaccurate or incomplete information about you, you have the right to request correction of the relevant personal data. You can demand that we delete personal data about you if the information is no longer necessary for the purpose of processing, you withdraw your consent if consent is used as the processing ground, you object to the processing and there are no other overriding legitimate reasons to continue processing, or the information has been processed unlawfully.


Right to data portability:

You have the right to receive the personal data we have stored about you in a structured, commonly used, and machine-readable format. You also have the right to request that we transfer information we have received from you to another data controller if technically feasible and the processing is based on consent or contract.

Use of cookies:

Our digital channels use cookies. Here you will find information about what cookies are, what we use cookies for, and consent to the use of cookies.

What are cookies?

A cookie is a small text file stored on the user's device when the user visits a digital channel, such as a website. Cookies are used, for example, to store login details or remember information from one page view to another.

Cookies can be useful for both the owner and user of a digital channel. For the owner, cookies can help customize the service based on stored information. For the user, visits to the digital channel can be experienced as more tailored and user-friendly.

You can choose not to allow the use of cookies, but our digital channels will not function optimally if the use of cookies is not allowed. Most browsers allow you to change settings so that the browser does not enable the use of cookies. Most browsers also allow you to delete cookies already stored on your device. How to enable, disable, and delete cookies varies from browser to browser, and you can often find information about this on the supplier's website or under "Help" in the browser.

What are cookies used for in our digital channels?
We typically use information collected through cookies for the following purposes: 

Functional cookies and service provision: Cookies are essential for the operation of our digital channels and facilitate a good user experience.
Service development: Cookies help us monitor the use of our digital channels so that we can improve them. For example, we receive information about which pages are most popular, where users come from or go next, and how long users stay on our websites.
Usage analysis: We use cookies to collect statistical information about the number of visitors to our digital channels and to evaluate the effectiveness of advertising. We may collect information from marketing materials and newsletters sent by email, for example, to find out if the messages were opened and if users clicked on links to our websites.
Targeted marketing: Using cookies, we can also collect information to target ads or content to a specific user through the use of so-called target groups.

On our websites, we use the following cookies for the stated purposes:

Google Analytics
Purpose: We collect anonymized information about visitors to this site. The purpose is to compile statistics and generate reports used to improve and develop the information offering on the website. Examples of what the statistics answer include how many people visit different pages, which websites users come from, and which browsers are used. We have activated the "anonymizeIP" function so that your IP address is not stored with Google.

Cookie: _ga, _gid, _gat, _gac_, __utma. __utmt, __utmb, __utmc, __utmz, __utmv

Here you can manage your settings for your Google account:

Google Tag Manager
Purpose: Used to set up various forms of tracking related to Google Analytics and manage scripts on the website. No personal data is stored in the system.

Cookie: gtm

Google Ads
Purpose: With this tracking pixel on our website, we can advertise to users who visit our website. No personal data is collected.

Cookie: _ga, _gid, _gid

Purpose: By having a Facebook tracking pixel on our website, we can track when a desired action (conversion) from a Facebook ad occurs on our website. Additionally, we can advertise to those who visit our website (retargeting). We always adhere to Facebook's current regulations, which comply with GDPR.

Cookie: datr, fr

Purpose: By having LinkedIn's Insight Tag on our website, we can track when a desired action (conversion) from a LinkedIn ad occurs on our website. Additionally, we can advertise to those who visit our website (retargeting). We always adhere to LinkedIn's current regulations, which comply with GDPR.

Cookie: lidc, bcookie, bscookie, BizoID, BizoUserMatchHistory

Purpose: Used to track users across multiple page views for analysis, marketing, and sales.